Our Audience

We regularly survey our audiences via questionnaires and aggregate this data with our statistics from our web and social media accounts. This post was updated 12th March 2024

Below is an aggregated data set of the main findings.  This data informs our artistic plans and approaches to project development in developing work for our communities of interest and areas of under-provision.

See also our PDF infographic of recent stats

Age
16-24  …..    3%
25-34  …..  16%
35-44  …..  26%
45-54  …..  25%
55-65  …..  20%
65+     …..    11%

Gender
Male  …..  16.2%
Female  …..  82.80%
Transgender  …..  1%

Orientation
Bisexual  …..  8%
Gay  …..  22%
Lesbian  …..  24%
Heterosexual  …..  40%
Prefer not to say  …..  6%

Ethnicity
Asian/Black  …..  2.6%
Chinese  …..  1.6%
Ethnic European  …..  5.6%
White …..  90.2%

Locale – top towns/cities %

Town/City / %
Aberdeen ~ 0.4%
Ayr ~ 1.2%
Barrhead ~ 0.3%
Beith ~ 0.1%
Bishopton ~ 0.6%
East Kilbride ~ 0.8%
Edinburgh ~ 9.7%
Glasgow ~ 44.5%
Greenock ~ 0.1%
Johnstone ~ 5.6%
Kilmarnock ~ 1.2%
London ~ 5.6%
Neilston ~ 0.1%
Paisley ~ 28.2%
Renfrew ~ 1.6%
Grand Total ~ 100.00%