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Our Audience

The Company has over ten years of audience research data.  It surveys its audience by questionnaire and aggregated box office sales data each year.  This is an extract of some useful measures.

Age
16-24  …..    7%
25-34  …..  29%
35-44  …..  26%
45-54  …..  21%
55-65  …..  10%
65+     …..    6%

Gender
Male  …..  47%
Female  …..  51%
Transgender  …..  2%

Orientation
Bisexual  …..  9%
Gay  …..  25%
Lesbian  …..  15%
Heterosexual  …..  45%
Prefer not to say  …..  6%

Ethnicity
Black  …..  1%
Indian  …..  1%
Mixed  …..  3%
White – other  …..  23%
White – British  …..  3%
White- Scottish  …..  71%

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